Comfort wear is re-defining today’s fashion industry. Shroff says, "Pop colours like purple, cobalt blue and onion pink are a big hit this season and vibrant colours can be worn for a day out with your friends and without a doubt can be carried as an office wear, while continuing the look for the party later in the night. Going into the late fifties and 1960s mini-dresses and maxi-length skirt outfits entered the scene. "More women these days are working and they need to wear something which is comfortable and easy to move around. However, Gupta is sure that many are realising the need for using nature-friendly textiles and are working towards promoting it. In the 1990s, skirts and dresses were not as prominent and more casual looks became acceptable with hip-hop and alternative music setting the scene for fashion early in the decade. We are also currently experimenting with purple, lavender, rapture rose, military green, yellow and milky white," says Parekh. It’s always better to wear loose fitting rather than body-hugging clothes."But Gupta has his own selection of colours this summer.The reinventing of the fashion industry in recent years is driven by a combination of comfort and anti-fit wear. Dresses in the decade would often feature China Nylon Polyester stretch Factory stylish ruffles or lace accents and were usually knee-length or tea-length.

Pastel and soft neutral colours work best for summers. No one wants tight fits and body-hugging silhouettes all the time as they make you more conscious of your body and also tend to be less comfortable. Hence, we designers have started creating a-structured dresses which not only feel good this summer but also help your skin breathe — they make for perfect day and night looks promoting body positivity," shares designer Pooja Shroff, who strongly believes that to look fashionable one needs to feel confident and to feel confident you need to be comfortable and your garment needs to fit you like a sleeve and vice-versa. True style comes from wearing what’s best for you.Talking about the spurt in popularity, designer Payal Jain says, "The primary cause is to accommodate the concerns of women whose bodies are changing with time.But these are not the sole reasons behind the growing trend of loose fits, designer Gautam Gupta feels the growing number of working women has also made a difference.Pop colours are also among the must-haves in your wardrobe. For Parekh, this summer is all about vibrant hues like red and brown to soft colours like pastel pink and lavender. "It allows the customers to experiment with different lengths, necklines, fits, styles and drapes — that truly is what fashion is about," says Jain. In fact, we did an entire summer collection with Liva whose fabrics are made of eco-friendly fibres and are known for their fluidity," she adds. "I feel that at least if new designers start making their labels on the basis of nature-friendly textiles then our industry will move in a better direction.

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